Recapturing OTA Reservations
Start recapturing OTA reservations and earn extra revenue!
When your guests call direct, all bets are off with the OTAs!
All hotels love online travel agencies (OTAs) and their marketing power across the globe! Our OTA partners like Expedia, Hotels.com. Travelocity, Booking.com and the like are invaluable in helping us attract new customers to our hotel locations. However, even with this “loving” relationship, there is a time, when we need to market to our guests to build loyalty to our own brand.
Relying on OTAs to attract our customers is a risky decision. When your potential guest logs onto a website to view your hotel, even though they may have stayed with you on their last outing, they are also going to be exposed to many of your competitors. The pictures, prices, and promotions flashing by on their sidebar make it very tempting to say: ” I’ll just take a quick look at a few other places…” And it is that easy to lose their good intention of booking directly at your website. Why not keep their eyes only on you?
As OTAs build and launch their own customer loyalty programs, we need to use the tools and resources that we have at our hotel location to attract and retain our customers. We want to change their OTA habit and ensure that they start to book directly with us. This allows us a greater degree of control over the quality of their experience because it will be our own special in-house customer service experience. In addition to the customer experience, direct bookings allows for increased revenues by avoiding increasingly high agency commissions. It is a win-win for both your hotel and your guest!
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$498
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