Designed For Dealerships

Car Sales Training Program

Car manufacturers and dealerships pump millions into marketing to draw customers in! But what happens when those customers arrive? Are you delivering the smooth ride of service and sales you promised, or are they stuck in neutral? Don’t let your customers take a detour! Our custom car sales training program is your ultimate turbo boost, designed to ensure your team shifts into high gear.

60-minute
Online Training

Starting from

$558

100% Customized & Syllabus Approval

Dealership and Brand SOP Compliance

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Expert & Experienced Trainer

Group or 1-on-1

Audits, Certification & Assessments

ABOUT THIS COURSE

A car sales training program that helps stop your customers from driving away!

With our car sales training program, you’ll not only attract attention but also convert visitors into lifelong customers! Selling a car involves much more than just completing the sale. Say goodbye to missed opportunities—let’s ensure your customers leave your lot with a smile!

Our fully customized and interactive training sessions will equip you with cutting-edge sales and service skills that help retain loyal customers, maintain consistency, and nurture new leads. Even in the face of staff turnover, we can help reduce your training costs, ensure consistent service delivery, and train new hires to sell cars more quickly and with confidence!

Car Sales Training Program

trusted by prominent brands:

Dodge - Customer

Enhance Essential Skills

Develop a new perspective on automotive sales and service.

#connection

We can't act like robots in a service setting. We will review techniques to both genuinely and personally connect with your customers to develop loyalty and trust.​

#selling

Competition can be fierce! We will provide advanced, 5-star selling skills to use during a customer interaction to showcase professionalism and exceptional customer service like qualifying, active listening, and much more!

HELP

#followup

This is not a drive-through window! Our session will provide a complete understanding of the follow-up process including lead tracking tools and tips.

#change #confidence

Dealing with customers can be scary! Especially if they aren't acting friendly. We will provide some advanced tips to heighten confidence which will help overcome buyer resistance!

PROCESS

100% Custom!

Assembled for you! We know it’s a sales technique to include something for free, but we are doing it anyway! We will customize your car sales training program free of charge. How about that for feature-selling?

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Discovery

Concept

Approval

Design

Our process is proven to work since it is truly customize from start to finish.

Concept

We develop a personalized curriculum and car sales training program tailored to your objectives based on our discussions.

Feedback Loops
By analyzing industry and customer feedback, our training programs can adjust to focus on the most pressing needs.
Audits
We can audit you and your competition to get a real-time sense of what is currently happening within your business.
Collaboration with Experts.
Our experts bring experience, influence, and brand knowledge from around the world. Take advantage of exposure to make competitive and creative choices for your hotel training.

Discovery & Research

We meet with you and your stakeholders to understand your dealership requirements and goals. We also integrate insights on changing guest habits from sources like tripadvisor, yelp, or surveys.

Approval

We present you with a potential syllabus, listen to your feedback, and make any changes.

You always have the final say.

Design

Once you approve, we will create a unique and impactful program.

Scenario-based Learning
We infuse our car sales training program with current real-world scenarios to demonstrate reality and practice. Learners engage in relevant exercises that provide context for new skills.
Interactive
We design training that is interactive and engaging. We include many activities, discussions, games, simulations, and more to ensure learners practice and perfect their responses to evolving customer expectations.

The process begins again with each training event!

Develop Automotive Sales & Service Experts

Enhance Service. Enhance Sales.

Rev up your engines and shift your dealership into high gear! Our car sales training program is not just about accelerating your sales skills but also about driving results that will boost your dealership’s performance. Below are some of our most popular car sales training program modules across dealership and vehicle manufacturing clients.

No problem at all! We welcome your brand standards. We will incorporate any manufacturers’ branding or standard operating procedure requirements. We will build a car sales training program that works perfectly.

Automotive Training

COMMON AND POPULAR MODULES INCLUDE:

Module

Dealership Service Basics

This course emphasizes the crucial role of customer service in the dealership environment. Participants will learn how to greet customers, use a friendly and approachable tone, and communicate in a way that promotes trust. The course covers maintaining a positive attitude, demonstrating confident body language, and confidence through product knowledge.

Module

Initial Inquiry: First Impressions

The initial inquiry into your dealership is a critical moment that can make or break a potential sale. This module will teach you how to make a great first impression, setting the stage for a successful sales process.

Module

Building Rapport

Jumping to get someone to sign on the dotted line may not be the best strategy. It’s important to build rapport and add elements of customer care to your interactions. This not only helps you better understand your customers’ needs but also makes them feel valued and understood.

Module

Active Listening & Qualifying Needs

When someone wants a new vehicle, do you actively listen to their needs, provide clues, and take the time to fully understand their objections? Maybe you should! You might close more deals. In this car sales training program module, we explore active listening and qualifying customers in depth.

Module

Adaptive Feature Selling

Is your selling strategy the same for every customer? It shouldn’t be. If you qualify your customers’ needs first, you should be able to adapt your approach to best respond to requirements.

Module

Adaptive Follow-Up

Are you following up on your inquiries, test drives, and sales? If not, you are missing out on vital information and opportunities to develop a longer-term relationship that will make your job easier!

Module

Virtual, Telephone & In-Person Communication

Should you encourage your sales virtually, over the phone, maybe through a text message, or shift the deal to an in-person meeting? Depending on your customers, one or all of the communication methods may work! Let’s review how to identify communication preferences and at what stage of the sale you should use them.

Module

Managing Reputation

We all know that stereotypical car salespeople are known for being deceptive, unscrupulous, and putting pressure on customers. That’s not you, and we can help you change how people see you! Be a breath of fresh air and learn to manage your reputation through positive customer interactions.

Module

Cultivating Long-Term Relationships

Do you want one sale or a lifetime of vehicle purchases? In this module, we will review techniques for cultivating loyalty and the steps you can take to maintain a relationship between vehicle acquisitions.

Module

Dealing with Post-Sale Complaints

Not every sale is going to drive into the sunset and be happy. You will have to deal with complaints from time to time. In this car sales training program module, we will review how to understand issues better, their emotional and practical impact, how to present solutions, ensure satisfaction and strive to WOW.

Module

Overcoming Buyer Resistance

Buying a new or used vehicle is a big decision. Resistance can pause a sale or even shut it down. Being able to handle resistance from your customers confidently is important. In this module, we will review resistance, such as:

Module

Reception 101: Customer Care

Your reception and customer care team are customers’ first point of contact, and their role is crucial in creating a positive sales experience. Our custom car sales training program module will equip them with dealership management’s standards to ensure your location excels in customer service.

Delivery
Options & Pricing

Select the best facilitation method for your car sales training program: web, in-person, recorded, hybrid, Bootcamp, or a combination of these options, considering your dealership’s dynamics and budget.

Webinars are a quick way to get started with a custom car sales training program.

Features

Webinars

Live, Trainer-Led

$558

USD

+ $14 per learner

Choose the Automotive Training delivery that fit your needs.

Blended Learning Approach. Mix options to address the learning curve and preferences.

Auditing

Coaching & Support. Audit your sales and reception and provide training feedback.

$52

per call credit

Call Page 1

Videos

Recorded. Need training that lasts? Choose a custom, TV-quality production training video.

$3,888

per 3000 word script

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Support

Full Program. Add blended learning support options to your car sales training program package.

Coaching Calls

In-Person Training

Auto Sales & Service Made Easy!

Rev up your engines and shift your dealership into high gear! If you’re ready to accelerate your sales skills and drive results, our car sales training program is designed for you. Contact us today for more info.

Kjs

KJ is waiting to help!

Kevin James Saunders is a senior trainer with 20+ years of experience and has conducted thousands of sessions.

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Client around the globe love us!