Designed For Dealerships
Car Sales Training Program
Car manufacturers and dealerships pump millions into marketing to draw customers in! But what happens when those customers arrive? Are you delivering the smooth ride of service and sales you promised, or are they stuck in neutral? Don’t let your customers take a detour! Our custom car sales training program is your ultimate turbo boost, designed to ensure your team shifts into high gear.
100% Customized & Syllabus Approval
Dealership and Brand SOP Compliance
Expert & Experienced Trainer
Group or 1-on-1
Audits, Certification & Assessments
ABOUT THIS COURSE
A car sales training program that helps stop your customers from driving away!
With our car sales training program, you’ll not only attract attention but also convert visitors into lifelong customers! Selling a car involves much more than just completing the sale. Say goodbye to missed opportunities—let’s ensure your customers leave your lot with a smile!
Our fully customized and interactive training sessions will equip you with cutting-edge sales and service skills that help retain loyal customers, maintain consistency, and nurture new leads. Even in the face of staff turnover, we can help reduce your training costs, ensure consistent service delivery, and train new hires to sell cars more quickly and with confidence!
Enhance Essential Skills
Develop a new perspective on automotive sales and service.
#connection
We can't act like robots in a service setting. We will review techniques to both genuinely and personally connect with your customers to develop loyalty and trust.​
#selling
Competition can be fierce! We will provide advanced, 5-star selling skills to use during a customer interaction to showcase professionalism and exceptional customer service like qualifying, active listening, and much more!
#followup
This is not a drive-through window! Our session will provide a complete understanding of the follow-up process including lead tracking tools and tips.
#change #confidence
Dealing with customers can be scary! Especially if they aren't acting friendly. We will provide some advanced tips to heighten confidence which will help overcome buyer resistance!
PROCESS
100% Custom!
Assembled for you! We know it’s a sales technique to include something for free, but we are doing it anyway! We will customize your car sales training program free of charge. How about that for feature-selling?
reviews on
Discovery
Concept
Approval
Design
Our process is proven to work since it is truly customize from start to finish.
Concept
We develop a personalized curriculum and car sales training program tailored to your objectives based on our discussions.
Discovery & Research
We meet with you and your stakeholders to understand your dealership requirements and goals. We also integrate insights on changing guest habits from sources like tripadvisor, yelp, or surveys.
Approval
We present you with a potential syllabus, listen to your feedback, and make any changes.
You always have the final say.
Design
Once you approve, we will create a unique and impactful program.
The process begins again with each training event!
Develop Automotive Sales & Service Experts
Enhance Service. Enhance Sales.
Rev up your engines and shift your dealership into high gear! Our car sales training program is not just about accelerating your sales skills but also about driving results that will boost your dealership’s performance. Below are some of our most popular car sales training program modules across dealership and vehicle manufacturing clients.
What if we have brand standards to follow?
No problem at all! We welcome your brand standards. We will incorporate any manufacturers’ branding or standard operating procedure requirements. We will build a car sales training program that works perfectly.
COMMON AND POPULAR MODULES INCLUDE:
Module
Dealership Service Basics
This course emphasizes the crucial role of customer service in the dealership environment. Participants will learn how to greet customers, use a friendly and approachable tone, and communicate in a way that promotes trust. The course covers maintaining a positive attitude, demonstrating confident body language, and confidence through product knowledge.
Module
Initial Inquiry: First Impressions
The initial inquiry into your dealership is a critical moment that can make or break a potential sale. This module will teach you how to make a great first impression, setting the stage for a successful sales process.
Module
Building Rapport
Jumping to get someone to sign on the dotted line may not be the best strategy. It’s important to build rapport and add elements of customer care to your interactions. This not only helps you better understand your customers’ needs but also makes them feel valued and understood.
Module
Active Listening & Qualifying Needs
When someone wants a new vehicle, do you actively listen to their needs, provide clues, and take the time to fully understand their objections? Maybe you should! You might close more deals. In this car sales training program module, we explore active listening and qualifying customers in depth.
Module
Adaptive Feature Selling
Is your selling strategy the same for every customer? It shouldn’t be. If you qualify your customers’ needs first, you should be able to adapt your approach to best respond to requirements.
Module
Adaptive Follow-Up
Are you following up on your inquiries, test drives, and sales? If not, you are missing out on vital information and opportunities to develop a longer-term relationship that will make your job easier!
Module
Virtual, Telephone & In-Person Communication
Should you encourage your sales virtually, over the phone, maybe through a text message, or shift the deal to an in-person meeting? Depending on your customers, one or all of the communication methods may work! Let’s review how to identify communication preferences and at what stage of the sale you should use them.
Module
Managing Reputation
We all know that stereotypical car salespeople are known for being deceptive, unscrupulous, and putting pressure on customers. That’s not you, and we can help you change how people see you! Be a breath of fresh air and learn to manage your reputation through positive customer interactions.
Module
Cultivating Long-Term Relationships
Do you want one sale or a lifetime of vehicle purchases? In this module, we will review techniques for cultivating loyalty and the steps you can take to maintain a relationship between vehicle acquisitions.
Module
Dealing with Post-Sale Complaints
Not every sale is going to drive into the sunset and be happy. You will have to deal with complaints from time to time. In this car sales training program module, we will review how to understand issues better, their emotional and practical impact, how to present solutions, ensure satisfaction and strive to WOW.
Module
Overcoming Buyer Resistance
Buying a new or used vehicle is a big decision. Resistance can pause a sale or even shut it down. Being able to handle resistance from your customers confidently is important. In this module, we will review resistance, such as:
- Pricing, Financing or Leasing
- Competition Comparision
- Wait times or Availability
- Unavailable features or options.
- Plus, much more!
Module
Reception 101: Customer Care
Your reception and customer care team are customers’ first point of contact, and their role is crucial in creating a positive sales experience. Our custom car sales training program module will equip them with dealership management’s standards to ensure your location excels in customer service.
- General Greetings & First Impressions
- The importance of collecting complete customer information.
- Asking & using customer name.
- Impressiveâ„¢ call transfers.
- Setting appointments, follow-up and responding to basic questions.
- Onsite Visits: How to greet customers and create an inviting atmosphere within the dealership.
- Personal Connection: How to connect with customers and build rapport.
- Plus, much more!
Delivery
Options & Pricing
Select the best facilitation method for your car sales training program: web, in-person, recorded, hybrid, Bootcamp, or a combination of these options, considering your dealership’s dynamics and budget.
Webinars are a quick way to get started with a custom car sales training program.
Features
- Most cost-effective option.
- Presented live by an expert trainer.
- 100% customeand designed for 1 or 1000+ learners.
- Single session or series.
- Train from anywhere.
- Most flexible option for scheduling your preferred date and time!
Choose the Automotive Training delivery that fit your needs.
Blended Learning Approach. Mix options to address the learning curve and preferences.
Auditing
Coaching & Support. Audit your sales and reception and provide training feedback.
$52
per call credit
- Web-based Report, PDF Summary and Audio Recording.
- Call transcript, AI summary and trainer support tips.
- Competition comparison and historical data.
Videos
Recorded. Need training that lasts? Choose a custom, TV-quality production training video.
$3,888
per 3000 word script
- Filmed in a studio.
- Custom script.
- Special effects, animations, and green screening.
Support
Full Program. Add blended learning support options to your car sales training program package.
Coaching Calls
In-Person Training
Auto Sales & Service Made Easy!
Rev up your engines and shift your dealership into high gear! If you’re ready to accelerate your sales skills and drive results, our car sales training program is designed for you. Contact us today for more info.
Kevin James Saunders is a senior trainer with 20+ years of experience and has conducted thousands of sessions.
Client around the globe love us!