For hotels, resorts, and hospitality groups that are striving to be in the top 3

Hotel & Hospitality
Training,

Built To Win The
Repeat Booking.

🍁 Proudly made in Canada

100% custom programs trusted by award-winning hotels, resorts, and spa groups on 5 continents. Built around your brand standards, your team, and the guests who write the reviews that move your ranking.

20+ Years Experience 5 Continents

Live · 60-min custom session

Your region, your currency


  • 100% Customized. At no extra cost
  • Any Audience. Group or 1-on-1 coaching
  • Guaranteed to fit. The Service One Promise
  • Experts. Highly educated & experienced trainers
Recognised Results
Best Customer
Service Program
The Lenny Award
80%+
of hotel clients reach
a top-3 TripAdvisor rank
In their market, within 12 months
Featured author
Training Magazine
trainingmag.com
100,000+
mystery shopping
audits scored
Across hotel clients
20+
years designing
custom programs
Oculus Training
5
continents where
programs have run
Worldwide delivery
Trusted by teams around the globe
Client Client Swissôtel Client Raffles Client 25Hours Hotels Client Client Ihg Universal Client Client Client Client Client Client Bc Ferries Client Client Client Spca Hilton
Methodology · Measurement

The two foundations every hotel program is anchored to.

LACE is the service methodology Oculus has refined across 20+ years. Your brand standards are the bar we measure it against. Every program trains the one and maps it to the other.

Method 01 The methodology

LACE: the four pillars of hotel service.

The shared language every team learns first, from the front desk to housekeeping.

Full LACE breakdown →

Tap each letter

Listening

Active listening that turns a transaction into a moment the guest remembers.

Method 02 The measurement

Mapped to the standards you are measured against.

We don’t certify against these frameworks. We train to them, and to the one only you own.

Your Brand Book Custom · Comes first Your own standards always come first. Every framework below maps back to your brand book.

Also trained to the standards your inspectors use

FORBES Forbes 5-StarLuxury
AAA FIVE DIAMOND AAA Five DiamondN. America
LQA QUALITY ASSURANCE LQAGlobal
LHW Leading Hotels of the WorldMember
IMPRESS THE GUEST IMPRESS The Guest™Global
Built for your property · Built for every team

From a 28-room boutique
to a 400-property portfolio.

Pick your department to see what we train, what we measure, and what five-star looks like for that team.

Front Desk

The two minutes that set the tone for the whole stay.

Your guest has travelled, queued, checked their phone five times. The check-in is their first real impression of the property. We train your team to make those two minutes feel like the start of something, not a transaction.

  • Eye contact and name use within the first sentence, every time.
  • Personalised upgrade and amenity offers, never scripted upsell.
  • Check-out that earns the review, not just clears the bill.
  • Lobby presence that anticipates rather than reacts.

Core modules for this team

  • Check-In IMPRESS
  • Check-Out IMPRESS
  • Upselling at Check-In
  • Service Recovery
  • Reading the Room
  • 5-Star Body Language
  • Confidence in Negotiation

What we measure

+14%
Upsell conv.
+0.6
GSS check-in
-32%
Front-desk complaints
Reservations

The first voice they hear. The booking they don’t compare.

A reservation call is a sale and a service interaction at the same time. We train your team to qualify, recommend, and convert, while building the connection that makes the rate feel like the right call.

  • Qualifying questions that match the room and rate to the real trip.
  • Upgrade and package offers framed as benefits, not add-ons.
  • Handling cancellations, sold-out dates, and price resistance with confidence.
  • The IMPRESS framework on every call, recorded and coached.

Core modules for this team

  • Reservations IMPRESS
  • Call Foundations
  • Handling Cancellations
  • Encouraging Direct Bookings
  • Upselling on the Call
  • Overcoming Resistance
  • Mystery Shopping Audits

What we measure

+22%
Call → book
+9%
ADR
+18%
Direct bookings
Concierge & Guest Experience

Where the property ends and the story the guest tells begins.

The concierge isn’t a directions desk. It’s where personalisation gets real, where the recommendation makes the trip, and where the guest decides whether you’re a hotel or their hotel. We train for that.

  • Recommendations shaped around the guest, not the printed map.
  • Follow-up that confirms the experience, not just the reservation.
  • Knowing the neighbourhood, the seasonal calendar, the quiet table.
  • Owning the guest journey across the whole property, not just the lobby.

Core modules for this team

  • Concierge IMPRESS
  • Art of the Recommendation
  • Service Storytelling
  • Personalisation & Names
  • Language of Luxury
  • Loyalty & Recognition
  • Stay-Well Calls

What we measure

+1.2
Personalisation
+38%
Repeat stays
+24%
5-star reviews
Food & Beverage

Banquets, dining rooms, and room service that read like Forbes.

F&B is where service standards are most visible and most often missed. Pace, presentation, language, and the small choreography that separates a meal from a memory. We train across every F&B sub-team.

  • Forbes and AAA Diamond style points built into every shift.
  • Confident wine, menu, and dietary conversation. No defaulting to the manager.
  • Banquet and event service that holds 5-star standards at volume.
  • Room service and in-room dining that feels like a treat, not a delivery.

Core modules for this team

  • F&B IMPRESS
  • Dining Room Service
  • Banquets & Catering
  • Room Service IMPRESS
  • Upselling Wine & Add-Ons
  • Brand Standards Review
  • Service Under Pressure

What we measure

+11%
Avg cover
+0.5
F&B GSS
+27%
Wine attach
Housekeeping

The team that writes most of the review, before the guest ever leaves.

Housekeeping touches the room more than anyone, and the room is what guests photograph, share, and review. We train your team on the service moments inside and around the room, not just the cleaning checklist.

  • Room entry, privacy, and presence that respects the guest at every knock.
  • Turn-down service that becomes part of the brand, not an afterthought.
  • Inspection standards aligned to Forbes, AAA, or your own brand book.
  • Guest interaction in hallways and elevators that feels professional, not awkward.

Core modules for this team

  • Housekeeping IMPRESS
  • Room Entry & Privacy 101
  • Turn-Down Service
  • Room Inspection
  • Guest Requests & Delivery
  • Brand Standards Review

What we measure

+0.8
Room cleanliness
-41%
Re-clean calls
+19%
Mentions in reviews
Spa & Wellness

The treatment is the product. The journey is the reason they return.

From the booking call to the bath after the treatment, your spa team shapes a full-day experience. We train them to extend it, personalise it, and turn a visit into a rebooking before the guest leaves the property.

  • The full spa journey: arrival, baths, treatment, restaurant, return.
  • Recommendations that stretch the visit, not just add a service.
  • Therapist communication that matches the energy of the treatment.
  • Retail and product conversations that feel like care, not commission.

Core modules for this team

  • Spa Reservations IMPRESS
  • Treatment Journey Design
  • Retail & Product Recommendations
  • Therapist Communication
  • Rebooking at Departure
  • Privacy & Modesty Standards

What we measure

+33%
Rebooking
+24%
Retail attach
+0.7
Therapist score

Sample KPI ranges drawn from typical Oculus hotel programs. Your trainer baselines your actual numbers during discovery, so the targets you commit to are based on your property, not a brochure.

Across every hospitality vertical

Hotels, spas, restaurants, casinos, residences, and beyond.

Whatever you call your guests, we train your team to keep them. If reviews, brand inspections, and the moments between booking and departure decide your year, this program is built for your property.

Hotels & Resorts

Branded flags, full-service, boutique, resorts

Spas & Wellness

Day spas, resort spas, wellness retreats

Restaurants

Fine dining, casual, restaurant groups

Casinos & Gaming

Gaming floors, integrated resorts

Vacation Rentals & Residences

Branded residences, luxury rentals

Multi-Property Groups

Brand collections, management companies

Cruise & Yacht

Cruise lines, yacht crews, floating service

Private Clubs & Golf

Members clubs, country clubs, golf resorts

Not seeing your property type? Tell us about your property →

The hotel curriculum

30 Hotel Modules.
Filter By Department, Build Your Program.

Every module is a standalone building block, fully customised to your brand standards (Forbes, AAA, LQA, or your own). Filter by the department you want to train, mix across departments for a property-wide program, or hit Build Custom and tell us what you actually need. Every Oculus program is 100% custom at no extra cost.

Most requested

Reservations IMPRESS

The seven-letter framework Oculus has refined across 100,000+ mystery shopping audits. Invite, Measure, Personalise, Recommend, Exceed, Solutions, Stability. The single most measurable revenue lift for any hotel reservations team.

Reservations page →

Learning outcomes

  • Open every call with brand-correct greeting, energy, and warmth.
  • Qualify the trip with consultative questions, never an order-taker script.
  • Personalise rate and package recommendations to the actual guest, not the inventory.
  • Handle sold-out dates, price resistance, and cancellation requests with confidence.
  • Close every call with a name, a thank-you, and a reason to book direct.
Cross-property

5-Star Service Standards

Forbes, AAA Five Diamond, LQA, or your brand book. The body language, vocabulary, and choreography that define five-star, mapped to whatever inspection standard your property is held to.

Learning outcomes

  • Body language, eye contact, and posture calibrated for five-star expectation.
  • The Language of Luxury vocabulary list: prohibited words and elevated equivalents.
  • Hands-free, barrier-free service choreography on the lobby floor.
  • Privacy protocols and discretion standards for high-net-worth guests.

Check-In IMPRESS

The two minutes that set the tone for the entire stay. Eye contact, name use, and a personalised arrival that earns the review before the guest reaches the room.

Learning outcomes

  • Greet by name, with brand-correct energy, within the first sentence.
  • Read the guest’s travel state and calibrate pace, warmth, and conversation accordingly.
  • Offer upgrades and amenities as benefits, never as scripted upsell.
  • Set expectations for the property, the room, and what happens next.

Check-Out IMPRESS

Acknowledge loyalty, create a lasting impression, encourage the positive review. The check-out is the last service moment and the strongest predictor of the next booking.

Learning outcomes

  • Process the bill efficiently while still creating a personal moment.
  • Recognise repeat and loyalty guests with named, specific gratitude.
  • Invite the review without sounding scripted or transactional.
  • Offer the next booking, the next visit, the next service, with warmth.

Upselling at Check-In

Front-desk upselling that does not feel like a sales script. Suite upgrades, late check-out, spa add-ons, and dining reservations offered as part of the welcome, not bolted on.

Learning outcomes

  • Identify which guests are open to upgrades based on arrival cues.
  • Frame upgrades as guest benefits, not revenue line items.
  • Handle decline gracefully and keep the warmth of the welcome intact.
  • Track upsell conversion against department goals without losing service quality.

Stay-Well Service Calls

A short, proactive call to the room early in the stay. Catch friction before it becomes a complaint, surface upsell opportunities naturally, and signal a hotel that genuinely cares.

Learning outcomes

  • Time and script the call so it lands as care, not interruption.
  • Ask the question that surfaces the unspoken complaint, then resolve it.
  • Capture upsell opportunities and dining reservations during the call.
  • Log every call outcome and feed it into the next shift’s huddle.

Call Foundations

The opening, the listening, and the close. The three reservation-call moments where most teams lose the booking, recovered through structured practice and mystery-shopping reinforcement.

Learning outcomes

  • Open with the brand greeting, the right energy, and a question that engages.
  • Practise the active-listening behaviours that turn a price-shopper into a buyer.
  • Close every call with a clear next step, name use, and a reason to book direct.

Handling Cancellations

Every cancellation is a saved booking in disguise. Empathy, alternatives, and the language that keeps the guest in the family even when the dates have to change.

Learning outcomes

  • Lead with empathy before policy, every time.
  • Offer alternatives (reschedule, credit, partial stay) before processing the cancel.
  • Close the call so the guest still wants to book again, not avoid the brand.

Encouraging Direct Bookings

The OTA-vs-direct conversation, handled with warmth. Why book direct, said in a way the guest actually finds useful, with brand benefits they cannot get on a third-party site.

Learning outcomes

  • Surface the real benefits of direct booking without disparaging OTAs.
  • Match the OTA rate when it makes sense, without losing margin elsewhere.
  • Convert future stays from OTA to direct through loyalty conversation.

Overcoming Resistance & Negotiation

Price resistance, sold-out dates, the savvy guest who knows the rack rate. Train your team to negotiate with confidence and protect ADR without losing the booking.

Learning outcomes

  • Recognise the buyer types: Bear, Peacock, Fox, Eagle. Match approach to each.
  • Use the value-stack technique instead of immediate discounting.
  • Walk away from the rate without walking away from the relationship.

Concierge IMPRESS

The concierge desk as a service moment, not a directions counter. The recommendations, follow-ups, and personalisation that turn a hotel into “their” hotel.

Learning outcomes

  • Qualify the guest’s interests in 30 seconds and recommend accordingly.
  • Make the reservation, confirm it, and brief the guest before they leave the lobby.
  • Follow up post-experience and feed the data back into next-stay personalisation.

Local Knowledge & The Art of the Recommendation

The seasonal calendar, the quiet table, the neighbourhood the guidebook missed. Train your concierge team to recommend like a trusted friend, not a printed map.

Learning outcomes

  • Build and maintain a living recommendation matrix by guest persona and season.
  • Ask qualifying questions that reveal what the guest actually values in an experience.
  • Tell the brief story that turns a suggestion into a “we have to do that.”

VIP & Returning Guest Recognition

The named welcome, the remembered preference, the gesture that costs nothing and earns everything. The behaviours that turn a once-a-year guest into a five-times-a-year regular.

Learning outcomes

  • Use the PMS guest profile as a conversation starter, not a checklist.
  • Design low-cost, high-impact recognition that fits your brand voice.
  • Coordinate VIP arrivals across departments so the welcome lands consistently.

F&B IMPRESS · Dining Room

Pace, presentation, language, and the small choreography that separates a meal from a memory. Forbes and AAA Diamond style points built into every shift.

Learning outcomes

  • Greet, seat, and time service against the brand-standard checklist.
  • Lead the menu conversation with confidence, including dietary and allergen questions.
  • Recommend wine, sides, and dessert as part of the dining narrative, not a sales pitch.
  • Close the cover with a reservation invitation and a personal sign-off.

Banquets & Event Service

5-star standards at volume. Banquet teams that hold service quality across 50, 200, or 500 covers without losing pace or personalisation.

Learning outcomes

  • Brief the floor team so every server delivers an identical service moment.
  • Recover plate timing and pacing during peak volume without visible stress.
  • Handle VIP tables and dietary requests inside a banquet without disrupting flow.

Room Service & In-Room Dining IMPRESS

In-room dining that feels like a treat, not a delivery. The knock, the setup, the handover, and the discreet exit. The small theatre that turns a tray into a five-star moment.

Learning outcomes

  • Knock, announce, and enter the room with brand-correct protocol every time.
  • Set up the meal with quiet precision, including condiments, water, and napkins.
  • Confirm the order, present the bill, and offer the next service without lingering.

Housekeeping IMPRESS

Housekeeping touches the room more than anyone, and the room is what gets photographed and reviewed. Service standards for every interaction inside and around the room.

Learning outcomes

  • Greet guests in hallways and elevators with confidence, not awkwardness.
  • Handle guest requests and service issues directly when appropriate.
  • Communicate room status, special requests, and VIP arrivals with front desk and concierge.

Room Entry & Privacy 101

The knock, the wait, the announce, the pause. The protocol that respects the guest at every door and the language that protects them when they are inside.

Learning outcomes

  • Apply the canonical knock-announce-wait protocol on every entry.
  • Respond to in-room guest presence without disruption or apology theatre.
  • Protect guest privacy in conversation with other staff, in hallways, and on logs.

Turn-Down Service Standards

Turn-down as a signature service moment, not an afterthought. The small thoughtful gestures that show up in TripAdvisor reviews by name.

Learning outcomes

  • Execute the brand turn-down checklist consistently across every room class.
  • Add personal touches that reflect the guest profile and the property’s identity.
  • Leave evidence of service so guests know their room was cared for.

Spa Reservations IMPRESS

The spa booking call as the start of the journey, not just an appointment confirmation. Train the booking team to sell the experience, not the time slot.

Spa training page →

Learning outcomes

  • Qualify the visit purpose before recommending a treatment.
  • Build the day around the treatment: arrival, baths, treatment, restaurant, return.
  • Convert single-treatment enquiries into full-experience bookings without pressure.

Treatment Journey Design

The whole-day experience. Arrival, baths, treatment, restaurant, return. Train your team to extend the visit naturally so the guest leaves having gotten everything they paid for and more.

Learning outcomes

  • Educate first-time guests on how to use the whole property.
  • Recommend timing and sequence that maximise the value of the visit.
  • Stretch the journey through the bistro and back to the baths, never just selling more treatments.

Retail Recommendations & Rebooking

The post-treatment moment is the highest-converting upsell window in hospitality. Therapist and front-desk language that turns recovery time into the next booking and a take-home product.

Learning outcomes

  • Recommend products as continuation of care, not commission-driven upsell.
  • Time the rebooking conversation while the guest is still in the post-treatment state.
  • Handle “I’ll think about it” without losing the future booking.

Brand Standards Review & Mapping

Your Forbes, AAA, LQA, or internal brand standards turned into trainable behaviour. The inspection criteria mapped to specific modules and role-plays so training matches measurement.

Learning outcomes

  • Translate inspection criteria into observable, coachable team behaviours.
  • Map every brand standard to a specific training module or role-play.
  • Run pre-inspection rehearsal weeks aligned to the standards your auditor will use.

Complaint IMPRESS & Service Recovery

The structured approach to handling complaints across every department. Acknowledge, empathise, resolve, follow up. The five steps that turn a complaint into a five-star review.

Complaints page →

Learning outcomes

  • Use the IMPRESS Complaint Management framework on every issue.
  • Resolve at the lowest level possible to avoid manager escalation theatre.
  • Calibrate compensation against the actual cost of the issue, not the loudest voice.
  • Follow up post-resolution to convert the complaint into loyalty.

Multi-Language Guest Service

For properties serving international travellers. The non-verbal skills, key phrases, and recovery strategies that protect service quality across language gaps.

Learning outcomes

  • Use non-verbal communication strategies to bridge language gaps with dignity.
  • Memorise the key phrases that matter most in your guest’s top 3 source languages.
  • Coordinate language-capable staff so guests are routed to the right team member fast.

Virtual Service & Pre-Arrival Communication

The email, text, WhatsApp, and chat conversations that increasingly happen before the guest arrives. Brand voice, response time, and tone that match the in-person standard.

Learning outcomes

  • Write pre-arrival communication that personalises without being intrusive.
  • Hold brand voice across email, text, chat, and social-message replies.
  • Capture pre-arrival upsell opportunities through warm, well-timed messages.

Action-Reaction: Service Recovery Consistency

When something goes wrong, what does your hotel do? Standardise the response across every department so guests get the same recovery whether they tell the bellman or the GM.

Learning outcomes

  • Build a property-wide recovery rubric: who acts, who decides, who follows up.
  • Calibrate compensation so the team can resolve without escalation theatre.
  • Audit consistency through mystery shopping and act on the gaps.

Dealing with Abusive Guests

Even the best hotels meet difficult guests. Train your team to protect themselves and each other while preserving the brand. Where the line is, how to hold it, when to escalate.

Learning outcomes

  • Recognise escalation cues and de-escalate before the situation crosses a line.
  • Hold professional boundaries with abusive guests without losing brand voice.
  • Activate the manager and security escalation pathway with confidence.
  • Debrief and support the team member after the incident.

Review Response Coaching

The TripAdvisor, Google, and Booking.com response is part of your service standard. Train the team that writes them to respond with warmth, ownership, and brand voice, not corporate apology.

Learning outcomes

  • Write review responses that future guests reading them want to book from.
  • Respond to negative reviews with ownership, never defensiveness.
  • Use positive reviews as recognition material for the team member named.

Manager Coaching for Hotel Performance

Training without manager reinforcement decays in 30 days. Equip your supervisors and department heads with the coaching skills to sustain what we trained, between every session.

Leadership page →

Learning outcomes

  • Run pre-shift huddles that reinforce one specific behaviour at a time.
  • Deliver feedback that is specific, timely, and behaviour-anchored.
  • Coach individuals using mystery shopping recordings as the source of truth.
  • Tie coaching outcomes to GSS, ADR, and review-score deltas.

Loyalty 101 & The Fantasy Factor

Two manager-facing modules: the behavioural drivers of guest loyalty, and the design of low-cost, high-impact “fantasy factor” moments that make your property the one guests tell stories about.

Learning outcomes

  • Distinguish meaningful recognition from generic gestures the guest sees through.
  • Design a fantasy factor toolkit your team can deploy without manager approval.
  • Build genuine loyalty through interaction quality, not just a points program.

Build your program

A program built
around your team.

Every program Oculus designs starts with a conversation, not a catalogue. Tell us about your team and we’ll put together a custom outline within 48 hours.

  • 100% built around your brand standards and service culture
  • Mix and match any of the 30 modules in any format
  • Live training, e-learning, or a blended combination
  • Guaranteed to fit, in writing, or we keep adapting at no charge
1
2
3
4

What are your top training goals?

Select up to 5. Your first picks are treated as highest priority.

Core Service Standards Conflict Resolution Emotional Intelligence Active Listening Sales & Upselling Confidence Luxury & Premium Service Team Culture & Accountability Onboarding New Staff Leadership & Management Language of Service

How would you like to deliver the training?

You can change this later.

Brand standards to build around

Paste any service standards, brand values, or guiding principles you want included.

Competitors you want to beat

Local competitor National brand International chain Online / Amazon

Training concepts or programs you already like

Books, frameworks, companies, or programs you admire. We’ll build in that spirit.

How do you create training today?

In-house team External vendor LMS / e-learning platform One-off workshops No formal training yet

How to reach you

We’ll send your custom program outline within 48 hours.

You’re all set.

We’ll review your brief and send a custom program outline to your inbox within 48 hours. Want to talk sooner? Book a discovery call and we’ll get on a call this week.

How We Compare

They Teach You Their System.
We Build Yours.

Disney Institute teaches Disney’s approach, at Disney’s parks. Forbes Travel Guide and LQA train your team to their standards. Courseware and video libraries sell the same lessons to every hotel on earth. We don’t sell templates. Your trainer sits with your standards, your scores, and your team’s specific gaps, and designs a program to move them.

Their way

You get a brochure and a module menu. Pick your sessions, get a start date.

VS
Discovery
Step 1 · Discovery

We Listen First.

Stakeholder conversations, frontline observations, mystery calls. We learn exactly where your service gaps are before we design a single module.

Their way

Last client’s deck comes back from the printer with your logo on the cover.

VS
Concept
Step 2 · Concept

Drafted From Scratch.

A program mapped to your standards and your team’s specific challenges. Not pulled from a shelf. Not adapted from another industry.

Their way

The curriculum is fixed. Changes are an upsell, if they are possible at all.

VS
Approval
Step 3 · Approval

You Sign Off.

Every module, every scenario reviewed by you. Anything that misses the mark gets rebuilt at no charge, no exceptions.

Their way

Videos go up on a portal, completions get counted, and nobody calls you back.

VS
Design And Delivery
Step 4 · Design & Delivery

Designed & Delivered By Humans.

Beautiful materials, real-world service scenarios, and roleplay activities. Then delivered live by a certified customer service trainer.

Their way

Training ends. You are on your own until the next renewal.

VS
Then · Every session

We repeat the whole loop.

Measure on real calls, coach the gaps, rebuild what slipped, and run it again. The program never stops improving.

See the whole market

Compare us to anyone on your shortlist.

Start side by side, then tap any category to see how that kind of provider stacks up against us.

How Oculus Training compares with other hotel training providers

The receipts, side by side YesPartialNone

What matters OculusCustom · Guaranteed · Human Brand academieslike Disney Institute Standards & auditorslike Forbes Travel Guide · LQA Coursewarelike AHLEI Video librarieslike Typsy · Lobster Ink Sales-training firmslike Signature Worldwide · KTN
Built from your own brand bookOnly Oculus
Always. It’s the starting point. Their playbook, you adapt it Their standards Identical for every hotel Identical for every subscriber Tailored from their system
Live human trainers
Senior trainers, at your property or live online At their venues, you travel Offered as a service line Self-paced Video only Yes
One-on-one coaching
Included. Per-agent coaching calls Group courses only Consulting, billed separately Self-paced, no coach Video only, no coach Coaching available
Measured afterward on real guest interactions
Built in. Mystery calls scored to your standards None published Sold separately An exam, once Completion analytics Yes, mystery calls
AI-assisted analysis, human-checkedOnly Oculus
HOOT AI flags the patterns, a human signs off None published None published None published Platform analytics only None published
A guarantee, in writingOnly Oculus
Guaranteed to fit: you approve the program, and we adapt it until it fits. The Service One Promise. None published None published None published None published None published
Free changes and modifications
Unlimited. Rebuilt until it fits, no charge Fixed course Scoped per engagement Fixed content Fixed library Revisions usually billed
No upfront install fee
None. You pay per training Per seat, paid upfront Quote, often a retainer Per seat Annual subscription Often a setup or license fee
Prices on the website
On this page, in your currency Per seat, published Quote only Per seat, published Partially published Quote only

Comparison reflects each provider’s publicly published materials as of June 2026. Every company named here does respectable work, and all trademarks belong to their owners. Spot something out of date? Tell us at peoplecare@oculustraining.com and we will fix it.

Owlene, The Oculus Training Mascot
THE SERVICE ONE PROMISE

Guaranteed to fit, in writing.

You approve the program before it ever runs with your team. If anything misses, we keep adapting it until it fits your people, your brand standards, and the guest experience that earns the review. No restart fee, no rewrite invoice.

Book Your Discovery Call  → A real human replies, usually the same day.

Hotel ROI Calculator

Move up one star. Earn 11% more per available room.

Enter your property’s numbers. See the estimated annual revenue lift from a trained team that moves your TripAdvisor and Google ranking.

Built on Cornell Hotel School research (Anderson, 2012) and Oculus hotel-client outcomes.

Your numbers

Move the sliders to model your property.

20 people
5150
$
3.8 ★
2.54.8

There is significant room to improve here.

Review impact uses Cornell Hotel School research (Anderson, 2012: a 1-point review-score increase lifts hotel revenue ~11.2% on average). Upsell improvement is a conservative 3% on total property revenue from trained reservations, front-desk, F&B, and concierge teams. Turnover savings use the hotel-industry 73% annual turnover benchmark, a 25% reduction from sustained training, and a $5,000 replacement cost per departure.

Estimated annual impact

Online review improvement

Rating lifts ~0.35 stars (3.8 → 4.2)

$94,080

Upsell & sales conversion

3% conservative improvement on annual revenue

$72,000

Staff turnover cost savings

25% reduction in replacements for a team of 20

$18,250

Mystery shopping scores Tracked every call, reported directly to your trainer
Add-on

Total annual impact

$184,330

These are your numbers. Book a call to talk through them.

Book a free call  →
80%+

Online Review Score Lift

More than 80% of Oculus clients see their TripAdvisor or Google score improve within 90 days of program completion.

Oculus client data, 2020–2025

Built into the program

Guest & Customer Feedback

Comment cards, post-stay surveys, and NPS data are tracked from a baseline set before your first session.

Defined at program design

Revenue & Sales Impact

Upsell rates, average order value, and repeat-visit frequency are agreed as program metrics before training begins.

Your standards

Mystery Shopping Scores

Every mystery call is scored against your specific service standards and reported directly to your trainer for follow-up coaching.

AIReviewed by a human Learn about mystery calls →

Built in, not bolted on

Your measurement framework is agreed before the first session. Baseline, metrics, and follow-up schedule. All defined upfront.

Ask about measurement  →
Measurement · Mystery Shopping

Real calls. Real guests.
Real scores.

Training without measurement is theatre. A mystery shopping call sounds like a real booking enquiry, because it is one: our shopper calls your reservation line, your front desk, or your spa, runs a scripted scenario, and scores every IMPRESS moment as it happens. We shop around the clock, 24 hours a day, and the recording, scorecard, and trainer notes go straight to your manager, so you can see week by week whether your team is moving.

What you get

  • PDF reports and online portal access Plus coaching tools that help you and your managers build the improvement plan.
  • Trainer feedback and tips Concrete ways to improve, increase revenue, and overcome resistance on the next call.
  • Audio files and a revoiced call The real recording for managers, plus a revoiced version that shows agents how it should sound.
  • Practice maps and rewrite tools So the team can replay the moment that slipped and do it better the next time.
  • Comparison to your competition See how your scores stack up against the hotels you compete with for the same guest.
  • Custom criteria, your choice Score every call against what matters to you, and change the criteria anytime.
  • One-on-one coaching for agents Added to the program when you select it, so the feedback lands as real practice.
Starting from per call

Minimum order 60 calls. Geo-priced to your region.

Mystery Opportunity Call Report

Kisma at Hotel Saint Eugene

was given the opportunity to shine on this call audit.

Date of CallMay 9, 2026
Call TypeReservations
Your TrainerKevin James Saunders
Skills Grade 58% Sales & service points scored
0%50%100%
Tone AConfident Excitement & warmth on the call
FDCBAA+
Combined 74% Average of Tone & Grade
0%50%100%

Head-to-head with competition

Competitor

Them vs Us

Grand Hotel Monte Carlo

Their combined: 62%
Grade Them52%vsYou70%
Tone ThemB+vsYouA
Verdict

Congrats! You are winning the sales and service race. You are outperforming the competition!

Easy Win → Upselling

Performance History for Hotel Saint Eugene

Last Call 87%
Last Month Average 87%
6-Month Average 79%
oculustraining.com · 1-888-OCULUS-4

This document is strictly confidential and intended solely for the named recipient. © 2026 Oculus Training, Vancouver, Canada.

Call Recap Kisma · Hotel Saint Eugene May 9, 2026
Owlene
100,000+
Audits scored
Across active clients
10 yrs
Longitudinal data
Same rubric, year over year
24/7
We shop around the clock
Calls placed day and night
100%
Mapped to your standards
Forbes, AAA, LQA, or your own

Selected Engagements

Results that earn the repeat.

Three clients. Three programs. Every engagement built from scratch around their team, their brand, and the experience they wanted to own.

Heard from the field

Due to training our TripAdvisor ratings have greatly increased with over 90% being rated as either excellent or very good.

One of my agents had a complaint and was offering additional services learned during training. The guests commented on how she handled their situation.

The Oculus team are an instrumental training tool in helping our Front Desk achieve and sustain a higher level of customer service.

As soon as Kevin James leaves, we can’t wait to have him back. Our whole team enjoys the training sessions and they are very effective.

Who You’re Working With

Built by people. Delivered by people.

Every Oculus program is designed, facilitated, and refined by an experienced human trainer. Not a platform. Not pre-recorded content on a loop. When your team shows up, a professional who knows your industry shows up too, ready to adapt, challenge, and move the standard forward in the room.

25+ Years

Training and facilitation across industries

Masters in Organizational Change

Memorial University & York St. John

Featured in Training Magazine

4 published articles, trainingmag.com

5 Continents

Delivered programs globally

Full bio and background
Kevin James Saunders, Lead Trainer, Oculus Training
Real human, available for discovery calls

Kevin James Saunders

Lead Trainer · Oculus Training


Hotel & Resort Brand Standards Mystery Shopping Multi-Property Vancouver + Sevilla
Trainer, Oculus Training
Available for programs

Sarah Beaumont

Senior Trainer · Oculus Training


Leadership Conflict Resolution Team Communication Eastern Canada
Trainer, Oculus Training
Available for programs

Marcus Delvecchio

Trainer · Oculus Training


Sensitivity Training Workplace Culture Masters in Org. Change Ontario
Preview region

Free · 5-minute readiness check

How ready is your hotel training?

Answer twelve honest questions and see exactly where your team stands, your biggest gap, and the first move to close it. Built on what we have learned from 100,000+ mystery-shopping audits.

  • Your readiness score across the five things that make training stick
  • Your biggest gap, and the most practical place to start
  • A full report in your inbox to share with your leaders
  • A free tool to build your first training SOP

Start your check

Your score in five minutes.

No spam. We never sell your details.

Pricing

How would your property learn best?

Live for the core team. E-learning for new hires and seasonal staff. Mystery shopping to measure. Pick the format that fits your property. Every option is 100% custom-built, human-led, and backed by our Service One Promise.

Showing prices for Canada

Add-on

Mystery Calls

Unannounced quality checks on your team’s real phone interactions. Every call is scored against your training standards and fed directly back to your trainer.

from per mystery call
Learn about mystery calls  →
Every format is Custom · Guaranteed · Human

Common Questions

Your questions,
answered.

Something not covered here? Book a free discovery call and ask directly.

  • Independent hotels, resorts, spas, boutique groups, multi-property hospitality organisations, and branded hotels (Marriott, Fairmont, Best Western, Choice, Meliá, and the like) that want to elevate service and reinforce brand standards with the help of a professional training team experienced in adult learning. We work with everything from a 28-room boutique to 400-property chains. Departments most often trained: front desk, reservations, concierge, food and beverage, housekeeping, spa, and the management layer above them.
  • We map the program to whatever standards framework your property is held to. Forbes 5-Star, AAA Five Diamond, LQA, Leading Hotels of the World, or your own internal brand book. Your trainer reviews your inspection criteria during discovery and builds the modules around them, so what you train is what you are measured on.
  • Yes. We run multi-property rollouts regularly across North America, Europe, and beyond. Programs are built around shared brand standards then adapted for each property’s specifics. Mystery shopping audits run across all sites so you get consistent measurement across the group.
  • We build a measurement framework into the program before the first session. TripAdvisor and Google ranking, mystery shopping scores, guest satisfaction surveys, ADR and RevPAR if relevant, and the brand standard you report against are all baselined and tracked. More than 80% of Oculus hotel clients reach a top-three TripAdvisor rank in their market, and 95% reach the top ten, within twelve months of program completion.
  • Yes. Mystery reservation calls, mystery stays, and on-site service audits are a core Oculus service. We use them as a pre-training baseline, as ongoing reinforcement between sessions, and as the measurement that proves the program is working. Recordings and scorecards go directly to managers for one-to-one coaching. More on mystery shopping →
  • Every custom program can include an e-learning version of the same content, so new and seasonal staff onboard with identical training without waiting for the next live session. Most multi-property hotel clients use a hybrid model: live for the core team, e-learning for new hires, and refresher webinars at season change.
  • Yes, and we strongly encourage it. When the GM or department head is in the room, learning is taken seriously. Managers also get dedicated content on how to coach and reinforce the behaviours between sessions, which is where the real ROI comes from. Both elements are built into the program from the start.

Your free discovery call

30 Minutes.
Zero Obligation. A Real Conversation.

We’ll talk through your property, your brand standards, the scores you want to move, and what a 100% custom hotel program looks like for your team. No deck. No pitch. Honest fit-check at the end.

Pick a Time  → or call 1-888-OCULUS-4

What happens on the call

  • 5 min

    Your team. We learn about your people, your culture, and the behaviours you need to change.

  • 10 min

    Your goals. What the training needs to accomplish, what has been tried before, and any compliance requirements.

  • 10 min

    Your program, sketched live. Topics, tone, timeline, and scope outlined in real time so you leave with something concrete.

  • 5 min

    Honest fit-check. We tell you whether a custom program is the right answer for your team right now. If it is not, we will tell you that too.

Discovery upgrade Ask about a free 3-call mystery shopping baseline. We score three real calls to your property before we meet, so the conversation starts from your numbers, not ours.