Automotive Training Course Overview

Car dealerships spend millions of marketing dollars encouraging customers to visit their dealership. But what happens when those customers arrive at your dealership? Are the walk-in customers driving away? Are the drive-in customers driving out in a newer vehicle? Is your dealership providing the service and sales experience as marketed? Through ongoing interactive training sessions, your team will learn advanced selling and service skills to maintain loyal customers and generate new leads through follow-up and prospecting. Oculus can help you with your sales and service strategy at the dealership level! 

At Oculus, our automotive customer service and sales training programs can help your car dealership sell more cars and develop long-lasting customer relationships. Even with a high level of staff turnover, we can help reduce your training costs, ensure consistent customer service delivery and train the new-hire team members to sell cars more quickly and with confidence! Unlike other training companies, our programs are developed and customized with your specific dealership in mind. Through a comprehensive location assessment, we determine your dealership's needs and incorporate these factors into our instructional design. We understand there is more to selling a car than just a sales process, and every dealership is different. 

What could your team walk out the door with?

  •  The ability to personally connect with your customers.
  •  A complete understanding of the follow-up process.
  •  Advanced selling skills to use during a guest interaction.
  •  The Lead-tracking tools and tips.
  •  Confidence about overcoming resistant buyers.



Delivery Options

Automotive training can be delivered with the options below

<b>Trainer-Led Training</b>

Trainer-Led Training
We visit you


A trainer via the web


24/7 pre-recorded learning


Unlimited Training Topics

Our automotive training programs already include many great research-proven topics for you to choose from. But we don't stop there! If you don't find what you are looking for, we can create it for you. Within 45 days, we can research, design and present an option that is absolutely custom to your brand or operating standards.

Read More About Custom Training


What makes our courses special? Let us count the ways!

Course Features

100% Customization

At Oculus, we don't just create a course, box it up and send it out to all of our customers. Yuck! Who would want that? Our live sales training courses are customized to meet your needs and address your specific goals.

100% Customization

Online Availability

We know it is hard to train everyone at one time in one place, that is why you have the option to turn your sales training into an e-learning course. WOW! Check out more information about our e-learning subscriptions.

Online Availability

Desktop Work Tools

Workbooks - Yawn! Desktop Tools - Yippee! We give your team more than just a workbook; we provide some great work tools to use at their workstation.

Desktop Work Tools

Standard Operating Procedures

Need SOP documents to include in your employee handbook? Our sales training programs include those hard-to-write SOP documents for your viewing pleasure.

Standard Operating Procedures


Our trademarked IMPRESS and RESPECT sales training programs will train your team members with an easy to understand and memorable method.


Training package are available to ensure your training is reinforced.

Monthly Membership
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Automotive Training Questions

We have tons of great automotive training courses that will be a great fit for you and your team. Take a look at some of the most popular topics or have us design something specific for you.




Do you train only the sales department?
No! We have a variety of training programs for your reception, sales, service departments and even for accounting! You let us know what customer service, sales or sensitivity training topics you need to train, and we will make it work for all of your...

Can you train dealership standards required by our brand?
Yes. If your brand requires certain standards be incorporated into your automotive training program, we are happy to customize the training to meet your needs....


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